Health economics executive specialising in HTA modelling, cost-effectiveness analysis and dynamic model validation. I help pharma, governments and consultancy teams build decision-ready models with transparent structure and defensible results. My work strengthens model conceptualisation, construction and verification, ensuring alignment between evidence, assumptions and real-world decision requirements.
I develop semantic AI layers that enhance the analytical foundations of health economic models by structuring logic, meaning and relationships within data and assumptions. This enables models that can be interrogated, validated and trusted an essential requirement for credible decision-making in pharmaceutical and health system environments.
My approach integrates mathematics, computer science, economics and philosophy, enabling rigorous modelling frameworks grounded in conceptual clarity and methodological precision. I am recognised for conceptual synthesis that unites diverse disciplines, and for leading teams that pair analytical depth with strategic direction to deliver models, frameworks and narratives of enduring value.
My work spans academia, pharma, government and consulting, including the design of international programmes, partnerships and predictive modelling systems adopted across global markets. I lead with intellectual precision and strategic foresight, creating structures that turn insight into action and redefine how value, efficiency and outcomes are understood in modern health ecosystems. Academic career
Dr. Baines has held three professorial appointments in health economics at Coventry University, Bournemouth University, and the University of Lincoln. He has designed and launched three master’s degrees in health economics at the University of Birmingham, the University of South Wales, and Cairo University.
He has also led large-scale international knowledge transfer networks in China and Egypt, funded by the British Council and GlaxoSmithKline (GSK). These initiatives connected leading academic institutions in the UK (including the Universities of York, Sheffield, Leeds, Coventry, and Bournemouth,) and China (Fudan, Shandong and ), facilitating collaboration between academia and applied practice.
Research
Darrin Baines has published more than 200 papers in peer-reviewed and trade journals. His research covers health economics, and health systems, as well as widely cited work on misinformation, disinformation, and malinformation. His recent projects explore the application of the semantic layer to health economic modeling and thinking.
Policy and advisory work
Dr. Baines has advised the UK government on matters of health policy and NHS productivity. His advisory focus includes the alignment of meaning, measurement, and verification within complex decision systems. His work bridges economics, ethics, and public policy, with an emphasis on transparent and reproducible reasoning in policy evaluation.
Consultancy
Through his companies — HealthEconomic.Pro, Analytics.Systems, and IntelligentParameters.com — Baines provides consultancy and training in applied health economics, model validation, and knowledge system design. His clients include governments, pharmaceutical companies, and international organizations. His consulting practice emphasizes the translation of complex analytical methods into practical solutions for decision-making, policy design, and capacity building.
Philosophy and innovation
Baines’ intellectual work extends beyond economics into philosophy and computational epistemology. His projects involve the creation of machine-readable, semantic knowledge frameworks designed to enhance transparency and interoperability in science. Through Intelligent Parameters, he is developing a Semantic Web of Health Economics, allowing models, methods, and assumptions to be published in linked, verifiable forms accessible to both humans and artificial intelligence systems.